Sina Neubrandt, Adidas women’s global communications director, shares: "That 92% of women runners are concerned about their safety when they run was the most impactful for me – just the sheer size of the issue and how it’s felt all over the world. The first step, as the campaign highlights, is educating your male friends and counterparts on their part in this issue. We're not going to tell you to run your hair in a bun or be mindful of your running routes - rather, share genuinely impactful tips for safety when running tips that aim to change the sport for good.ĭon't miss our guides to running tips for beginners, how to run for longer, and the best running apps, while you're here. Highlighting the need for all-gender education and allyship, the research found that while 62% of people who identify as men recognise there is an issue, only 18% believe the responsibility lies mostly with them.ĭo note here: the issues highlighted in this article also affect people who don't identify as women, and so the tips below aim to be helpful for anyone who has experienced harassment while exercising, or doesn't feel safe when getting a sweat on. Interestingly, the research from adidas takes a further look at the root cause of the issue - that is, that this is far from being just a women's problem. This is the sad reality of being a female runner in 2023, and something that needs to change - as the new adidas campaign The Ridiculous Run, created in partnership with charity White Ribbon, identifies. Headphones usually aren't an option, so I can hear if cars are approaching. If I am to run in the dark - which doesn't happen regularly - I wear high vis running kit, share my live location with a friend before I leave, and stick to well-lit roads. That said, I too am careful when running during the darker winter months. As a Health Editor and marathon runner who's passionate about encouraging women to feel confident enough to exercise, barriers like these are a big issue.
I find the stats heartbreaking but unsurprising. Not just that, but 38% of women have experienced physical or verbal harassment while running, and over half of these women have received unwanted attention, sexist comments or unwanted sexual attention. The survey - which interviewed 9,000 runners from nine different countries – also found that half of women (51%) feel afraid of being physically attacked, compared to just 28% of men.
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